About Us
From Vision to Reality
RankWit helps hotels and destinations win the recommendation when travelers ask AI where to go and where to stay. We measure how the models talk about you, and we make them talk about you better.
We started our journey in 2025
RankWit began in 2025 with a simple realization: travelers had stopped scrolling search results and started asking AI where to go and where to stay.
Hotel and destination had not a way to see what those answers said about them.
Travel, Reimagined
"AI has crossed the threshold from curiosity to utility. Travelers are past the point of experimenting now. They are integrating AI into the core of how they research and shape their trips"
Our Values
Our Core Values
A few principles guide how we work with every hotel and destination.
Respect
From world-renowned luxury properties to the hidden villages the maps forgot, we believe every destination deserves an accurate AI narrative.
Honesty
AI sourcing is probabilistic, so we talk in evidence and likelihoods, never guarantees. You always know what we measured and how.
Partnership
We work alongside your team, in-house or agency, and share everything we do. The goal is to make you independent, not dependent on us.
Our Mission
Make the right travel brands the answer AI gives
Our mission is to make sure the best hotels and destinations are not invisible when a traveler asks an AI for a recommendation. We give travel brands the visibility, the evidence, and the next step they need to be cited, recommended, and booked, on ChatGPT, Claude, Perplexity, Gemini, and beyond.
Our Vision
A travel industry where great places get found
We see a near future where discovery happens inside AI, and where being a great place is not enough on its own. The destinations and hotels that get recommended will be the ones the models understand and trust. Our vision is to make that visibility open to every travel brand, from the single property to the whole region, not just the largest players with the biggest budgets.
Our journey
From idea to 300+ travel brands
RankWit went from a question to a platform trusted by hundreds of travel brands in under a year. Here is how it happened.
01
Born
July 2025
RankWit started in July 2025, founded by Dario and Davide around one question: what is AI saying about hotels and destinations right now.
02
Beta
September 2025
We put the first version in the hands of early adopters, tracking how AI engines answered real booking and destination queries.
03
Platform launch
November 2025
We launched the full AI Search suite, multi-model tracking, Share of Voice, source mapping, and optimization playbooks, built for hotels and destinations.
04
300+ travel brands
June 2026
By June 2026 we were working with 300 travel companies to monitor and boost their AI visibility across ChatGPT, Perplexity, Gemini, and more.
Our Team
The People Behind RankWit
RankWit is built by a passionate team of designers, engineers, and product thinkers dedicated to boost AI visibility
Dario Valastro
CEO & Co-founder
Davide Filiaggi
CMO & Co-founder
Vincenzo Marragony
CTO
Arash Alizban
Head of Sales
FAQ
Frequently Asked Questions
Our service provides comprehensive solutions for everyday needs with dedicated support.
Most hotels see measurable improvements in AI citations within 30 to 60 days. Full compounding results, where AI platforms consistently recommend you for your highest-value prompts, typically emerge between 90 and 180 days, depending on your starting position and your market.
Yes. RankWit works alongside your current team, in-house or agency. We handle the AI visibility layer that traditional partners are not equipped for, and we share everything we do, so your team stays in full control.
We run your target prompts across every major AI engine, every day, and track exactly where and how you are mentioned. You get a live dashboard with your AI Share of Voice versus competitors, citation trends, and which prompts send you bookings.
Yes, that is the point. Guests who find you through AI recommendations arrive with high intent, ready to book direct. Every AI-driven booking bypasses OTA commission, which is often where this service pays for itself.
We test how ChatGPT, Gemini, Claude, Grok and Perplexity respond today when travelers ask about your destination, your category, and your competitors. You receive a full report on where you are visible, where you are missing, and the specific prompts losing you bookings. No commitment required.
Start Optimizing