How AI Is Redefining User Acquisition
AI search is no longer a future trend.
It's already here, and it's quietly transforming how companies acquire users.
Large language models (LLMs) and AI-driven search would change the rules of online discovery.
Forward-thinking companies are already seeing measurable and accelerating results from AI-based user acquisition.
Here are three standout examples: Vercel, Webflow, and Tally, that prove the shift isn’t on the horizon. It’s already underway.
🚀 Vercel: From 1% to 10% in Just Six Months
In December 2024, only 1% of new sign-ups to Vercel came from AI-driven sources like ChatGPT.
By May 2025, that number had climbed to 4.8%. Just one month later, in June 2025, it surged to 10%.
That’s not a blip. That’s exponential growth in a core acquisition channel, without paid ads, without SEO games.
This shows what happens when a product becomes the best answer to the right AI prompt.
🌐 Webflow: 4x Growth in AI Sign-Ups
Webflow has also seen a dramatic shift. In October 2024, just 2% of new users came from AI channels. Fast forward to June 2025, and that number is now 8%.
They didn’t stumble into this success, they optimized for it.
Through smart adaptation of their content strategy for LLM-based discovery, Webflow made itself easier for AI systems to recommend.
📋 Tally: AI Becomes the #1 Channel
Tally, the popular no-code form builder, has gone even further. According to co-founder Marie Martens, AI search is now Tally’s single biggest acquisition channel, surpassing every other source, including SEO and social.
"AI search became our biggest acquisition channel ChatGPT Perplexity co are now driving the majority of our new signups" (cit. Marie Martens Co-founder di Tally)
Tally’s success highlights what’s possible when your product is discoverable, trustworthy, and relevant enough to be surfaced consistently in LLM responses.
Why This Matters
These are not isolated success stories. They are early signs of a major shift: AI is becoming the new front door to the internet.
More users are asking tools like ChatGPT for product recommendations. And LLMs are responding with answers that shape real decisions.
If your product isn’t optimized to be found and recommended by AI, you're missing out on one of the fastest-growing acquisition channels.
Now is the time to make your product LLM-discoverable.
We're Helping You Catch the Wave
We built RankWit platform for this moment.
Our platform helps make your product more discoverable and recommendable by AI agents and LLMs—ensuring you're part of the answers users are already asking for.
The shift is happening. Vercel, Webflow, and Tally are riding it.
Are you?